Breast Cancer Awareness Month, also called, National Breast Cancer Awareness Month, is in October, and was started in 1985 by the American Cancer Society and Imperial Chemical Industries. The initial purpose of the month was to promote mammograms as the first line of defense against breast cancer. In 1992, Breast Cancer Awareness Month got a marketing makeover when it received what has arguably become one of the most well-known symbols of our generation: the pink ribbon. The month has, in recent years, become an international event for many breast cancer related organizations and non-profits to raise funds and promote awareness, research, and education.
How We Celebrate Breast Cancer Awareness Month